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MRB-12047 - USA (Georgia) - Airport Marketing Agency Services - Deadline May 30,2019

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: MRB-12047

Government Authority located in Georgia; USA based organization looking for expert vendors for airport marketing agency services.

[A] Budget: Looking for proposal

[B] Scope of Service:

(1) Vendor needs to provide airport marketing agency services that can provide advice, carry out market research, assist as needed in developing a comprehensive integrated marketing strategy and produce a multi-faceted advertising marketing campaign to support the mission of the Airport and Aviation Commission. The Airport is seeking proposals that reflect the proponent’s experience and professional judgment as to the best means of achieving the foregoing program objectives. Proponents are encouraged to be creative and innovative in proposing a marketing program that best meets the needs and objectives of the Airport. The Airport engages in a variety of communication strategies that target multiple audiences locally and globally. The Airport is seeking a firm that has experience marketing organizations of a similar size and scope as the Augusta Regional Airport with the ability to be a strong accountable partner in its planning process. The Airport is looking for a strategic partner with extensive knowledge of marketing and advertising in general, and experience in the CSRA that will provide:
- Integrated marketing program development and implementation—not studies or reports. The program might include, but not be limited to the development of: detailed annual media plan, public relations campaign, multi media advertising (design, produce, and buy), web site design and marketing, and direct marketing.
- Industry accepted research data that identifies audience ratings to justify advertising buys and expenditures with monthly reports showing reach and frequency statistics.
- Consultation and creative support in order to reinforce the Airport’s brand positioning, and respond quickly to opportunities that present themselves such as improvements in fares, services or economic development opportunities.
- Researching opportunities and outreach strategies to develop strategic alliance partnerships in order to expand the Airport’s alliance partner base both for air service development and economic development purposes.
- Buying media, developing strategic advertising plans, designing creative concepts and materials to implement those plans, and producing or coordinating the production of the advertising for a business or organization comparable in size and scope to the Augusta Regional Airport. Proponent must have access to an industry accepted audience ratings service which can provide justification for advertising buys and expenditures.
(2) A Pre-Proposal Conference will be held May 14, 2019.
(3) All question must be submitted no later than May 16, 2019.
(4) The contract term will be for three years.

[C] Eligibility:

Onshore (USA Only)

[D] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location.

Expiry Date : Thursday, 30 May, 2019

Pre-proposal Conference Date : Tuesday, 14 May, 2019

Question Answer Deadline : Thursday, 16 May, 2019

Category : Web Design and Development

Country : USA

State : Georgia

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