Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: MRB-14569

Government authority located in Virginia; USA based organization looking for expert vendor for marketing and advertising service.

[A] Budget: Looking for Proposals

[B] Scope of Service:

(1) Vendor needs to provide development of a strategic and comprehensive marketing, advertising and communications plan in promotion of City as a prime destination for business location and expansion.
- The offeror selected shall be a full-service advertising agency experienced in economic development marketing. Interested Offerors must be able to demonstrate measurable success in previous economic development, community or tourism marketing campaigns on behalf of Economic Development Organizations and/or local governments.
- Economic Development is seeking firms with proven track records in strategic marketing and brand development including cohesive messaging in advertising, social media, content, and public relations.
- A successful marketing campaign, both regionally and nationally, to attract businesses to City, Virginia with special emphasis on capital investment, employment, increasing the tax base, etc.
- The contractor is expected to work in close cooperation with the department’s marketing team and web development liaison, providing the digital and editorial copies and creative direction for both the web site and the marketing materials.
- Develop a recommended marketing and communications plan that identifies short/long term strategies and tactics for maximizing the brand’s value to the City. Include an advertising plan with recommended digital, programmatic and traditional media.  - Develop new video marketing components to highlight the business assets of City.
(2) All question must be submitted no later than November 18, 2019.
(3) Contract period will be for three years.

[C] Eligibility:

- Onshore (USA Only);

[D] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location.

Expiry Date : Thursday, 12 December, 2019

Question Answer Deadline : Monday, 18 November, 2019

Category : Marketing and Branding, Social Media, Internet Marketing and SEO

Country : USA

State : Virginia

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