MRB-14570 - Canada (Alberta) - Branding, Marketing Plan and Implementation Service - Deadline December 20,2019

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: MRB-14570

Government authority located in Alberta; Canada based organization looking for expert vendor for branding, marketing plan and implementation service.

[A] Budget: Looking for Proposals

[B] Scope of Service:

(1) Vendor needs to provide develop and implement an economic development branding and marketing strategy – specifically, a strategy focused on economic development and diversification through an investment attraction and trade lens and The strategy should also dovetail with Edmonton Global efforts to maximize exposure for Parkland County and highlight its distinct advantages.
-  Market analysis based off existing research
- Competitor analysis based off existing research
- Competitive advantages of Parkland County
- Goals and objectives of an economic development and investment marketing program with clear
and measurable outcomes
- Supplementary target market information: - Some research is available, but the Consultant may need to expand on and analyze the information where there are gaps specific to the County
- Key messages for specified target markets by sector and by region
- Brand story for One Parkland: Powerfully Connected
- Brand identity enhancements to work with the existing Parkland County brand
- Marketing strategy: - Business to business (B2B) creative/advertising strategy and materials. These could include Print and digital media, Trade publications, Videos, Handouts.
- Cohesion with existing economic development strategies and programs (internally, regionally,
nationally and internationally): - Identify and make recommendations on how an outreach strategy will integrate, support and supplement the County’s existing economic development programs around business retention and expansion, make recommendations on how this will integrate with and complement Edmonton Global strategies.
- Implementation: - Photoshoot and editing, Video shoot and editing, fully developed creative, Fully produced materials, Digital campaign creation, Monitoring.
(2) All question must be submitted no later than December 6, 2019.

[C] Eligibility:

- Onshore (Canada Only);

[D] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location.

Expiry Date : Friday, 20 December, 2019

Question Answer Deadline : Friday, 6 December, 2019

Category : Marketing and Branding

Country : Canada

State : Alberta

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