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MRB-15829 - USA (Minnesota) - SELF Refi Loan Marketing Services - Deadline March 15,2020

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: MRB-15829

Government Authority located in Minnesota; USA based organization looking for expert vendor for self refi loan marketing services.

[A] Budget: Looking for proposal

[B] Scope of Service:

(1) Vendor needs to provide design and consulting services in conjunction with marketing services for the SELF Refi Program. The goal of this project to create and implement a marketing campaign to inform city residents with student loan debt about the availability of the SELF Refi Loan program. Accurate and objective information is to be provided to city residents who may benefit from refinancing their student debt. The marketing campaign must encompass approaches that are effective in identifying relevant populations and determining the appropriate marketing tools to utilize.
1. Develop a good working knowledge of higher education refinancing
2. Provide research on effectiveness of recommended marketing strategies to targeted audiences
3. Create multiple ideas and suggestions to effectively and efficiently coordinate and execute a SELF Refi program marketing    campaign to targeted audiences, incorporating various forms of media as appropriate
4. Create a SELF Refi Program Style Guide to minimize re-work and ensure Contractor has a clear understanding of the SELF Refi    program’s requirements
5. Draft a marketing campaign
6. Prepare detailed work plan
7. Create campaign timeline and calendar
8. Monitor and track calendar assignments
9. Create document drafts that:
   a. are ADA compliant
   b. adhere to Minnesota State Style Guide
   c. adhere to SELF Refi Program Style Guide
10. Provide a minimum of three drafts of each creative idea, unless acceptance by OHE of first or second draft.
11. Implement necessary campaign tasks such as:
   a. Create and monitor online advertisements
   b. Send emails over a period of time and update lists for bounce backs and opt outs
12. For printed documents, prepare pre-press files and attend press checks, if requested.
13. Provide design for promotional items, signs, posters and other items as requested
14. Minor web site design updates
15. Prepare and present to OHE monthly reports summarizing marketing campaign activity

[C] Eligibility:

- Onshore (USA Only);

[D] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location.

Expiry Date : Sunday, 15 March, 2020

Category : Marketing and Branding, Debt Collection Services

Country : USA

State : Minnesota

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