SEO-0654 - USA (Minnesota) - Program Advertising Services via Digital and Social Media - Deadline April 29,2020

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: SEO-0654

Government authority located in Minnesota; USA based organization looking for expert vendor for program advertising via digital and social media to program participants.

[A] Budget: Looking for Proposal

[B] Scope of Service:

(1) Vendor needs to provide planning, placement, and results analysis for a digital marketing campaign to be implemented on a minimum of five (5) web-based advertising platforms, including but not limited to: Google AdWords, YouTube, Pinterest, Facebook, and Instagram.
- A set of messages will be prepared using plain language1 and posted on social media in a targeted
campaign to effectively reach parents and families who could benefit from Child Support Program services. The campaign will occur over twelve (12) months total, in three increments with planned intervals for data evaluation. Data will be used to determine the impact of the campaign and highlight necessary modifications in preparation for the next and subsequent posting cycles/periods.
• Monthly invoicing that includes tracking of categories of spending, with cumulative totals;
• Quarterly reporting (Excel file) of numbers of individuals reached by the advertising;
• Project end reporting summaries that assist the STATE with federal reports; and
• Reports should be provided in an accessible format.
(2) All question must be submitted no later than March 30, 2020.

[C] Eligibility:

- Onshore (US Organization Only);

[D] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location.

Expiry Date : Wednesday, 29 April, 2020

Question Answer Deadline : Monday, 30 March, 2020

Category : Social Media, Internet Marketing and SEO

Country : USA

State : Minnesota

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